Running a business means wearing many hats, and nowadays, one particular skill can make a huge difference to your success. And that is… drumroll please… search engine optimisation (SEO).
Understanding how search engines work and how to get your business found online is absolutely essential because it’s what helps you reach the right people, build trust with potential customers, and stay visible in an increasingly competitive online space.
A hugely popular, and effective, way to learn SEO is by taking a dedicated SEO course.
Who Can Take an SEO Course?
Now the great thing about SEO is that it’s not just for people in marketing. It’s a skill that benefits anyone building an online presence.
Generally speaking, we find that our SEO courses are very popular for 3 main types of people:
– Solopreneurs: If you manage everything yourself, SEO knowledge helps you attract more organic traffic without relying on paid ads. Through an SEO course, you’ll learn how to optimise your website, content, and brand visibility – even on a small budget. It’s a win, win!
– Business owners: Knowing SEO helps you make smarter marketing moves, guide your team’s online strategy, and get your business showing up right where your customers are looking.
– Freelancers: Adding SEO to your skill set makes you more competitive and increases your value to clients. Whether you’re a writer, designer, or consultant, SEO helps you deliver measurable results.
At Lumen, we have a new practical, beginner-friendly course, designed for solopreneurs, freelancers, and small business owners who want to use SEO to grow their website traffic without spending a penny on tools. Learn more about our course and enroll here.
The Benefits of Doing an SEO Course as a Business Owner
Here are 5 of the main benefits of doing an SEO course:
1.You’re Less Likely to Make Mistakes Early On
As a business owner, you’re probably pretty new to SEO, meaning it’s very easy to get things wrong, whether it be targeting the wrong keywords to over-optimising your content or missing key technical issues. Taking a structured SEO course put together by experts, you’re much more likely to avoid those early missteps by teaching you the right way to build a solid foundation.
You’ll learn what truly matters for search performance, how to spot common pitfalls, and which tactics to steer clear of (like outdated link-building tricks or keyword stuffing).
This means you’ll spend less time fixing errors later and more time seeing real results.
2. It’s Cheaper Than Outsourcing
Hiring an SEO agency or consultant will typically cost more than doing it yourself, especially if you’re a small business, freelancer, or solopreneur working with a tight budget.
So, by taking an SEO course and doing it on your own, you gain the skills to handle many of the essentials in-house.
In the future you still might decide to bring in an expert for bigger projects, but you’ll save a lot by managing the day-to-day work yourself.
3. It Allows You To Stay Ahead of Your Competition
We can guarantee that if you’re not keeping up with Google’s algorithm updates, your competitors will be.
Taking an SEO course helps you stay one step ahead by keeping your skills sharp and your strategies up to date with the latest search trends and algorithm changes.
You’ll learn how to spot new opportunities before others do, adapt to updates in Google’s ranking systems, and use data to make smarter marketing decisions.
4. If It’s Online, You Can Often Learn at Your Own Pace
If you choose an online course, you’re in control of how and when you learn. There’s no need to stick to fixed class times or rush through lessons, you can study at a pace that suits you and your schedule.
Whether you prefer to dive in for a few hours at a time or spread your learning out over weeks, an online SEO course gives you that flexibility.
This makes it ideal for busy professionals, freelancers, or business owners who are balancing multiple responsibilities.
5. Some Provide Valuable Resources
When you enrol in a quality SEO course (like ours), it’s not just videos and presentations, you’ll often get tangible resources that you can keep and reuse long after the course ends.
Think templates, checklists, glossaries, community access and bonus materials that make implementation easier.
How Our SEO Essentials Course Stands Out
Developed by our founder (and ex-Google consultant), the Lumen SEO Essentials Course is designed especially with solopreneurs, freelancers and small business owners in mind.
It includes bonus materials like an SEO glossary (so you won’t get lost in jargon), a roadmap (that shows you step-by-step what to focus on) and a content-plan template (to help you create SEO-friendly pages without starting from scratch).
Enrolment also gives you access to a dedicated community Whatsapp channel where you can ask questions, share your wins or get direct support – so you’re not learning in isolation.
The course emphasises free tools and smart strategies, which means you aren’t tied into expensive software subscriptions, the resources help you get started practically and cost-effectively.
Ready to get started? You can enroll into our SEO course here.
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