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Why Charities Should Invest in SEO

When people search online for causes to support or services they need, you want your organisation to be one of the first they find. SEO helps you show up in those results, making it easier to reach new supporters, attract donors, and connect with the communities you serve.

 

Grow Your Online Traffic

Businesses that appear on the first page of Google receive over 91% of all search traffic.

Increase Conversions

Bring in the right kind of quality traffic, i.e. the people who are more likely to buy, book, or enquire.

Build Your
Brand

Boost your brand authority by securing top positions and attracting organic PR and recognition.

Fancy a Free Website Audit?

Answer a few questions and we will send you a fully-tailored SEO audit of your non-profit website.

Free Audit

We’ve Grown Traffic For…

Skanda Vale Hospice.
  • 148%
Increase in Google Impressions
  • 26%
Increase in Clicks From Google

We're ranking unexpectedly really highly for our services - like in-patient respite nationally. That's a huge benefit and it was with just a little bit of work. It's been a huge help to have someone pushing the blogs along and making sure they happen every month”

Skanda Vale

  • 24%
Increase in Google Impressions
  • 30%
Increase in Clicks From Google

“Lumen are doing the job of growing our visitor numbers and they are keeping us informed every week in a way that we can actually understand.“

Child & Family Blog

If your organisation gives back to communities, we’re here to help expand your impact.

“Whether you want to increase donations, raise awareness, grow your reach or find volunteers, SEO is a powerful way to connect with the people who care about your mission.

Having run my own social enterprise, planting over 4,000 trees along the way, I understand the pressure of wanting to create meaningful change while juggling limited time and resources. Charities and non-profits are built on real stories and real people, and it’s those human moments that help you stand out online.

In Green & Non-Profit, we want to make the world a kinder place, starting with helping charities and ethical businesses grow through sustainable, meaningful online traffic.

Together, we’ll build a strategy that feels personal to your organisation, learn and adapt as we go, and steadily grow your visibility, ensuring the people who discover you online are the ones your work is meant to support.”

Alice Ojeda
Green & Non-Profit Account Manager

Connect with me on LinkedIn
Book a call with me

Our Process

1. Free Audit & Proposal

Our process begins with a comprehensive audit of your website, identifying its strengths, weaknesses, and necessary improvements.

2. Campaign

Once you've agreed on a proposal, we launch an intensive campaign focused on addressing the most critical issues on your site.

3. Regular Reviews & Improvement

We monitor your performance and continuously test and refine strategies to improve your organic search presence over time.

Request a Free SEO Audit

FAQ's...

How Long Does It Take to See SEO Results?

SEO isn’t instant – it’s a long-term strategy designed to build sustainable growth. All clients start to see improvements in keyword rankings within 4 weeks. That said, we’ve also seen results much faster than that.

At Lumen SEO, we keep things simple and transparent. We bill by the hour, so you only pay for the time actually spent improving your website’s SEO, with no hidden costs or long-term commitments.

Our initial SEO campaigns run for 6 months, after which we offer a more affordable ongoing maintenance plan. You’re never tied into a contract, and you can pause or cancel your plan at any time.

 

Every week, your account manager will send you a detailed report showing exactly and how your site is progressing. That way, you always know where your investment is going and what impact it’s having.

Yes – and even further! While we’re proudly based in Cardiff, Lumen SEO works with clients all across the UK and around the world.

We currently have clients from Australia to America to Sweden, as well as right here in the UK. Because everything we do – from audits to calls and reporting – can be handled online, location is never a barrier.

We sure do! If you request an audit, you’ll receive a personalised video walkthrough, a website score, and a breakdown of your site’s strengths, opportunities, and easy-to-understand actionable tips.

There’s no obligation to work with us afterwards either – it’s simply a chance to see how your site is performing and what could be improved.

If you’d like to talk things through after reviewing your audit, we’re happy to schedule a free consultation call to discuss next steps and answer any questions.

 

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