How UX Design Principles Improve SEO: What I’ve Learned So Far
SEO is great at helping the right people find a website, but once they land on the page, the experience they have can make all the difference. Since joining Lumen two years ago, I’ve found myself getting drawn to the UX side of what we do. I decided to start the Google UX Design Professional […]
Why SEO Content Is Essential For Hospitality Businesses
With almost a third of UK hospitality businesses operating at a loss in 2026, SEO is more important now than ever. With significant changes to how users discover hospitality businesses online, a TripAdvisor review is no longer enough to increase visibility and gain trust from new customers. According to Access, users expect to find you […]
The Guide To SEO For Estate Agents In The UK
SEO is important for estate agents now more than ever. With most buyers, sellers, and landlords beginning their property search online, it’s become increasingly difficult for agents to stand out in search results. With property portals such as Rightmove and Zoopla remaining a big part of the buyers’ process, estate agents need to work harder […]
How to Improve SEO for Health & Wellness Businesses in 2026: 5 Top Ways
The health and wellness industry is booming at the moment, with more and more people focusing on taking their health seriously. While the increased demand is positive if you have a business in the industry, it also means the competition is fierce. Whether you run a physiotherapy clinic, mobility company, private healthcare practice, aesthetics clinic, […]
Building an SEO Strategy for Eco-Friendly Businesses: 5 Key Tips to Grow Online
Sustainability has become a deciding factor for consumers. You’d hope that means your eco-friendly business will be sought after on its own, but your marketing efforts are still crucial, even if your industry is popular. With more and more renewable energy providers and ethical e-commerce brands popping up, sustainability isn’t really a niche anymore. It […]
How Can SEO Help Video Production Companies?
Video production is becoming a crowded and competitive industry. With the continued relevance of social media and its push for ever-increasing amounts of content, the demand for videographers and video production companies shows no sign of slowing down. In fact, 91% of businesses use video as a marketing tool. But how are they finding the […]
The Best SEO Management Tools: How to Manage SEO Projects Like a Pro
SEO is not guesswork. It is using the right tools to find the right opportunities. In this guide, we are going to break down the best SEO and project management tools to improve your website’s ranking.
How To Get Started with SEO: A Beginner’s Guide
SEO SEO SEO, what does it even mean, and what is the difference between it and just running an ad? Often, marketing is a complex industry with loads of methods all promising… something. SEO (Search Engine Optimisation) is absolutely key for websites, online retailers, and just about anyone whose business is conducted online. In this […]
How to Optimise Your Content for AI Search
AI search is here to stay. From Google’s AI overviews and AI mode to ChatGPT’s search results, AI search has been reshaping how users find content. Search engines are increasingly more conversational, contextual and selective in the content they display. But there’s no need to worry because the kind of content that performs well in […]
How Does SEO Affect Social Media? Your Complete Guide
When it comes to growing your business, brand or website, understanding how SEO can affect social media is essential if you want to be visible online. As we say here at Lumen SEO, “when people search, they should find you”. Across the world, there are 5.66 billion people using social media. Whether you are a […]