SEO Tips for Journalists: How to Get Your Articles Seen
The concept of Search Engine Optimisation (SEO) has infiltrated the minds of anyone who uploads their writing online. Primarily, people use SEO in the blogs of their company websites to encourage people to convert by purchasing their product or service. However, this same process can be tailored to suit journalists: your product is the article […]
How Does SEO Affect Social Media? Your Complete Guide
When it comes to growing your business, brand or website, understanding how SEO can affect social media is essential if you want to be visible online. As we say here at Lumen SEO, “when people search, they should find you”. Across the world, there are 5.66 billion people using social media. Whether you are a […]
How AI is Changing Search Engines: Maximising Visibility and Results
Artificial intelligence is rapidly reshaping the way we search for information online. From smarter algorithms to AI‑driven overviews, search engines are now interpreting content and delivering answers to prioritise relevance and user intent. AI Overviews now appear in roughly 30% of Google search results and nearly three‑quarters of problem‑solving queries, underscoring how central AI has […]
How to Improve Local SEO Results & Increase Leads
If your business is based in a specific area, you need a strong local SEO strategy in place to attract and convert customers. With the rise of AI-generated answers and the consequent changes to search engine algorithms, local SEO now requires a more strategic, human-first approach than ever before. In this guide, we’ll break down […]
Your Guide to Google’s Knowledge Graph
If you’ve ever searched for something on Google and noticed that handy information box with quick facts, images, or links, you’ve already seen the Google Knowledge Graph in action. It’s how Google connects the dots between people, places, and things to give you more accurate, meaningful results. But for businesses and individuals, it’s also a […]
How Much Should I Be Paying for SEO? Your Guide
How much should you actually be paying for SEO? If you’ve asked three agencies and got three different answers, you’re not alone. Prices vary wildly because “SEO” can mean anything from a quick technical tidy-up to a full content and UX programme running every month. In this guide, we’ll break down the main ways SEO […]
Can SEO and PPC Work Together?
Whether people are researching products, planning trips, or making purchases, their journey always begins with a search. This makes SEO and PPC (Pay-Per-Click) essential pillars of any marketing strategy. Yet, despite their shared goal of driving traffic, these two channels are often managed separately, with teams working in silos, instead of in sync. Marketers can […]
5 Tried-And-Tested Marketing Tips for Small Business Owners
Learn the five tried-and-tested marketing tips you need to scale your brand in our guide for small business owners.
How To Conduct A User Experience Audit
When it comes to growing your website and getting real results online, SEO and user experience (UX) both work hand in hand. In fact, according to Forbes, 88% of online users won’t return to a website if they have a poor experience on it. Even the best SEO strategy won’t deliver long-term results if your […]
When Should I Begin SEO for My New Website?
SEO is an essential tool for any website as it helps your site get found by Google users through relevant searches, increasing your traffic in the process. In fact, studies show that websites using even basic SEO strategies can see traffic grow by up to 28.98% in just one year. So, when should you start […]