SEO Essentials Online Course

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4 July 2025
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Welcome!

This practical, beginner-friendly course is designed for solopreneurs, freelancers, and small business owners who want to use SEO to grow their website traffic without spending a penny on tools.

Led by Aled Nelmes (ex-Google consultant and founder of Lumen SEO), you’ll learn:

  • What SEO is, why it matters and how to get started with free tools that actually work. 
  • How to start attracting more customers and clients through search engines, without needing a big budget or years of SEO expertise. 
  • How to optimise for AI-powered search, including Google AI Overviews and ChatGPT. 

You’ll also receive:

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Once you’re enrolled, make sure you join our exclusive Lumen Learners WhatsApp channel where you can ask questions and share learnings as you go and after you finish the course.

Need help with enrolling or have a question? Email us, and use “COURSE” in the title for a quicker response.

 

Course FAQ’s:

Some of our most common questions answered…

Who Is the Course Designed For?

This course is aimed at solopreneurs, freelancers and small business owners who want to understand and apply SEO themselves, without relying on expensive tools or outsourcing.

Do I Need Any Prior SEO Experience or Technical Knowledge?

None at all! This is a beginner-friendly course. It explains what SEO is, why it matters, and how to start using free tools to get results.

How Is the Course Delivered/ What Is the Format?

It’s an on-demand online course, meaning you can learn at your own pace. The content is delivered via video lessons and supported by quizzes and templates.

Is There Ongoing Support or Community After the Course?

Yes! The great thing about this course is that you’ll have access to a community (via WhatsApp) where you can ask questions, share wins and get peer / Aled’s support.

What Happens if I Run Into Challenges Implementing What I Learn?

You can ask for help within the community WhatsApp channel, and we can also provide further SEO services or 1-1 coaching if you need deeper implementation help.

 

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