How To Appear In Google Discover: A Guide
Google Discover has fast become a major player in how users consume digital content. According to Google, over 800 million people use Discover monthly, making it one of the most powerful sources of organic traffic today. Unlike traditional search, Discover offers a ‘queryless’ experience, delivering personalised content feeds based on individual interests, past searches, and […]
How AI is Changing Search Engines: Maximising Visibility and Results
Artificial intelligence is rapidly reshaping the way we search for information online. From smarter algorithms to AI‑driven overviews, search engines are now interpreting content and delivering answers to prioritise relevance and user intent. AI Overviews now appear in roughly 30% of Google search results and nearly three‑quarters of problem‑solving queries, underscoring how central AI has […]
Will AI Replace SEO? Your Complete Guide
Unless you’ve been living under a rock, you’ll know that the main topic of conversation in the world of marketing at the moment is, drumroll please…. AI! And as SEO professionals, one line we’re very used to hearing is ‘Is SEO dead’ or more recently ‘Will AI replace SEO?’. With Google rolling out AI Overviews […]
How to Rank in ChatGPT Search Results: Our Expert Guide
With more and more people using ChatGPT to ask everyday questions, it’s no longer just about appearing on Google, it’s about being featured in the answers ChatGPT gives. ChatGPT can mention/ cite brands in two ways when responding to prompts input by users. The first way is that it can mention a brand in ‘text […]
Everything You Need to Know About AEO Marketing
Published on 27/10/2025 & Updated on 23/01/26 Before AI was a thing, you’d pop your question into Google, have a look through the results, and click on a website (usually on page 1) to find your answer. These days, you can often get what you need straight from Google’s AI Overviews, or skip search engines […]
Can Google Tell if Content Is Written by AI?
If you run a business and are experimenting with AI tools, you might be asking yourself whether Google can really tell if content was created by AI. This can be especially important for SEO, with worries that AI-generated text might be penalised or demoted. Amid concerns over misinformation from AI-generated content, Google has rolled out […]
How to Use ChatGPT for Your Website Content
Are the robots taking over? Well, if you’d believe a study of 900,000 web pages by Ahrefs, they already have! 7 in 10 English-language web pages include content generated by AI. While you might already be using AI to write your emails, troubleshoot your car or tell you how to use the air fryer, using […]
Can You Use ChatGPT To Write Blog Posts?
Generative AI has taken the world by storm over the last few years, particularly with the introduction of ChatGPT. Efficiency, enhanced productivity, and more are major draws for users of generative AI. However, if you’re new to writing blog content, you might be wondering: Can you use ChatGPT to write blog posts? And what does […]
How to Appear in AI Overviews – Our Ultimate Guide
We’re now 3 months into 2025 and Artificial Intelligence (AI) is shaping the way we interact with technology, and for businesses, it’s become essential to stay ahead of the curve. One way to stand out in the world of AI is by ensuring your work or brand appears in AI overviews. But how exactly do […]