Generative AI has taken the world by storm over the last few years, particularly with the introduction of ChatGPT.
Efficiency, enhanced productivity, and more are major draws for users of generative AI.
However, if you’re new to writing blog content, you might be wondering: Can you use ChatGPT to write blog posts? And what does this mean for SEO?
In this guide, we’ll cover some key points on whether you can use ChatGPT to write blog posts, as well as some dos and don’ts to keep in mind when using the tool.
Let’s break it down.
Can You Use ChatGPT To Write Blog Posts?
In short, although ChatGPT can be an excellent idea generation tool, it should never be solely relied upon to write blog posts, especially if you’re mindful of your SEO ranking.
This comes down to the fact that since Google’s March 2024 Core Update, Google has been penalising low quality content written to attract clicks in an attempt to address ‘the wave of AI content hitting the search engine’.
What’s more, as of 2025, Google is ‘directing its quality raters to watch out for pages with main content created using automated or generative AI tools – and rate them as lowest quality’ by their quality raters. This emphasises the risk you’re taking when relying solely on ChatGPT to write blog posts.
Google’s ranking system is known to reward sites with original, high quality and useful content that demonstrates good EEAT (expertise, experience, authority, and trustworthiness). To learn more about EEAT in SEO, you can read our article.
We know for a fact that Google penalises poor quality content, which AI often produces.
As such, although ChatGPT can be a useful tool for idea generation, research, and more, it should not be relied upon when writing SEO blogs.
Although Gen AI tools like ChatGPT are a fantastic tool to leverage and harness to boost your productivity, they’ll never be able to add the nuance that you can provide your audience as an expert in your field.
If you’re still open to the idea of using ChatGPT, we’ve compiled a list of helpful dos and don’ts that you can refer to when it comes to writing blogs with ChatGPT.
How To Write Blogs With ChatGPT: Dos and Don’ts
1. Do Use ChatGPT To Generate Ideas
ChatGPT is a great tool for idea generation, which is often half the battle when it comes to writing a great blog.
That said, you can use it to your advantage when it comes to generating ideas for blog titles, for instance.
That said, you’ll still need to carry out keyword research to ensure the proposed title is trending on search to give the blog the best chance of ranking.
2. Do Use ChatGPT As An Assistant
If you struggle to structure your thoughts or are looking for inspiration on blog outlines, ChatGPT can be great to assist you.
Although they’re often basic and will need to be fleshed out, where these outlines lack in detail is where your expertise and experience come in.
3. Do Your Due Diligence When Using ChatGPT
From fabricated and inaccurate references to the spread of misinformation, ChatGPT shouldn’t be taken as the gospel truth.
That said, you should take the content ChatGPT produces with a pinch of salt, and always do your due diligence when it comes to finding references and doing your own research.
4. Don’t Settle For Poor Quality Content
ChatGPT uses information that already exists on search engines, meaning it’s not going to produce the most original, high quality content without human intervention.
When we consider user experience, poor quality content is not the way to encourage your readers to stick around on your site.
As we’ve discussed above, posting mediocre blog content on your site can damage your SEO efforts over time, which defeats the purpose of posting regular content.
That said, if your goal is to promote engagement with genuinely valuable content for your target audience, it’s best not to rely on ChatGPT.
After all, we wouldn’t settle for mediocrity, and neither should you.
5. Don’t Copy & Paste Blogs From ChatGPT
Plagiarism aside, you should never copy and paste straight from ChatGPT.
Although you can prompt it to be more detailed, the Gen AI tool often produces short points that are often generic and offer little value to the reader.
What’s more, ChatGPT isn’t human, and despite its growing intelligence, it simply can’t offer the same nuance, expertise, and experience you can bring to your blog posts.
Remember, you’re the expert, and your audience wants to hear from you.
We hope that this article has given you a better understanding of why you shouldn’t rely on ChatGPT to write your SEO blogs.
How We Can Help
Are you struggling to write blog posts that rank? Lumen SEO can help.
Our expert team will take care of every aspect of your SEO campaign, including writing content, and our specialists have years of experience in writing blog posts that rank well on search.
Get in touch about the SEO services we provide today, or for more information, be sure to check out our other articles, such as How to Improve Your SEO Ranking on Google.
