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How Our eCommerce SEO Agency Drives Growth

We put your products in front of shoppers who are already searching to buy, across Google, Shopping results and AI search.

We work towards winning searches that convert, turning organic traffic into transactions, not just visits.

Reach Ready-to-Buy Shoppers

Rank for the product and buying-intent searches your customers use when they’re ready to check out.

Grow Organic Revenue

Optimised product and collection pages can turn visibility into transactions, with growth you can track to the pound.

Reduce Paid Ad Reliance

Build a sustainable channel that keeps selling when ad costs rise, lowering your cost per acquisition.

Build a Brand Shoppers Trust

Helpful buying guides and strong product content make your store the go-to choice in your category.

Free SEO Audit

Fancy a Free Website Audit?

Answer a few quick questions and we’ll send you a fully tailored SEO audit of your B2C website, crafted by our human-led team and delivered as a simple video you can watch anytime.

Claim Your Free Audit

Trusted by Growing eCommerce Brands

Soothe and Settle for anxious dogs
YouCan Clinic
Safeware
Defib World
Dylan's Den

Real Results for eCommerce Brands

View more case studies →
Dylan's Den eCommerce website displayed on a laptop
Online Retail

Dylan's Den

We helped Dylan's Den grow its online presence, attract more customers through Google and increase sales through organic search.

122%
Increase in Google Clicks
46%
Increase in Conversion Rate
156%
Increase in Search Revenue
Results achieved in 6 months
Soothe and Settle website displayed on a laptop
Pet Products

Soothe & Settle

We helped this specialist dog product brand improve its search visibility, attract more organic traffic and increase revenue from online purchases.

+13
Page-One Rankings
46%
Increase in Organic Google Clicks
41%
Increase in Organic Search Revenue
Results achieved in 3 months
Safeware website displayed on a laptop
Hardware & Manufacturing

Safeware

We helped Safeware strengthen its organic presence, reach more potential customers and generate enquiries through search in a specialist B2B market.

+11
Page-One Rankings
54%
Increase in Organic Google Clicks
59
Brochure Downloads from Search
Results achieved in 6 months

Platforms we work with

As Featured In...

Financial times.
Yahoo! News
Business Live
The Irish Times
Business.com

+ Many More

Trusted by Leading Clients

Yolk Recruitment

Working with the team at Lumen was so easy.

They were in constant communication, made reports easy to digest by sending across videos breaking everything down, they took feedback and comments on board, and were able to really get under the bonnet of our websites to get them working exactly how we wanted them.

Yolk Recruitment

Child & Family Blog

We chose Lumen because it was warmly recommended through the Cardiff IT network, which is the most reliable method. And we have not been disappointed.

Lumen are doing the job of growing our visitor numbers and they are keeping us informed every week in a way that we can actually understand.

We’ve never experienced that with an SEO agency before.

Child & Family Blog

Cwtch Haus

Lumen SEO’s transparent pricing and consistent weekly and monthly reporting, ensures that we know exactly how our budget is being used, and the results that are being gained.

Aled’s professionalism, trustworthiness and knowledge about SEO and digital marketing is extremely valuable, and stands out in a sector that can be saturated with the opposite.

I wouldn’t hesitate to recommend Lumen SEO to anyone looking to take their SEO to the next level.

Cwtch Haus

Our SEO Process for Ecommerce Businesses

1. Free SEO Audit & Proposal

We start by reviewing your website, search visibility and customer journey to find the biggest opportunities for improving traffic, user experience and conversions.

2. Tailored SEO Campaign

Once we’ve agreed on priorities, we build a campaign around your goals, combining the right mix of technical SEO, content, UX and digital PR activity.

3. Monthly Reviews & Improvement

We track what’s working, review performance regularly and refine the strategy over time to keep improving your visibility and conversions.

Your eCommerce SEO Experts

Alice Ojeda

Ecommerce Account Manager

With over 10 years of digital marketing experience and 7 years running her own sustainable business, Alice understands the challenges of growing an online brand.

At Lumen, she combines her first-hand eCommerce experience with SEO expertise to manage client campaigns and develop strategies that help online businesses attract more customers and sales.

Ben Braddick

Junior Ecommerce SEO Executive

Ben brings creativity, entrepreneurial thinking and a fresh perspective to Lumen’s eCommerce SEO team.

Since joining in February 2026, he’s supported a range of B2C and eCommerce campaigns, helping online businesses improve their search visibility and reach more potential customers through keyword research, content optimisation and wider SEO activities.

Request a Free SEO Audit

FAQ's...

How Long Does It Take to See SEO Results?

SEO isn’t instant – it’s a long-term strategy designed to build sustainable growth. All clients start to see improvements in keyword rankings within 4 weeks. That said, we’ve also seen results much faster than that.

At Lumen SEO, we keep things simple and transparent. We bill by the hour, so you only pay for the time actually spent improving your website’s SEO, with no hidden costs or long-term commitments.

Our initial SEO campaigns run for 6 months, after which we offer a more affordable ongoing maintenance plan. You’re never tied into a contract, and you can pause or cancel your plan at any time.

 

Every week, your account manager will send you a detailed report showing exactly and how your site is progressing. That way, you always know where your investment is going and what impact it’s having.

Yes – and even further! While we’re proudly based in Cardiff, Lumen SEO works with clients all across the UK and around the world.

We currently have clients from Australia to America to Sweden, as well as right here in the UK. Because everything we do – from audits to calls and reporting – can be handled online, location is never a barrier.

We sure do! If you request an audit, you’ll receive a personalised video walkthrough, a website score, and a breakdown of your site’s strengths, opportunities, and easy-to-understand actionable tips.

There’s no obligation to work with us afterwards either – it’s simply a chance to see how your site is performing and what could be improved.

If you’d like to talk things through after reviewing your audit, we’re happy to schedule a free consultation call to discuss next steps and answer any questions.

 

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