B2B AI Overview Optimisation: What Actually Works, According to Google (And Us)
In May 2026, Google published guidance that settled a two-year-old argument in the SEO industry: how different AI search really is from traditional search. It comes at a time when AI Overview coverage has surged, and LinkedIn is flooded with GEO and AEO “hacks” promising to crack it. Google’s position is stated in plain terms. […]
Why SEO Trust Signals Matter More in B2B
For years, B2B SEO was treated like a visibility problem. Rank higher, publish more and drive traffic. But search and buyers have changed. Today’s B2B buyers don’t make decisions based solely on rankings. They research heavily, compare companies, validate claims and involve multiple stakeholders. 7 in 10 people believe business leaders deliberately mislead them through […]
B2B Lead Generation SEO: What Actually Works (And What’s Wasting Your Time)
With only 38.4% of UK businesses surviving their first five years, building sustainable and long-term growth is essential. That’s where SEO comes in. Not as a short-term tactic, but as a channel that builds trust, visibility and real demand over time. Most B2B SEO strategies don’t fail because of a Google algorithm update or because […]