With almost a third of UK hospitality businesses operating at a loss in 2026, SEO is more important now than ever. With significant changes to how users discover hospitality businesses online, a TripAdvisor review is no longer enough to increase visibility and gain trust from new customers. According to Access, users expect to find you before opening your website, meaning if you don’t show up early in search results, you won’t show up at all. With users searching via platforms such as Google, AI tools, and social media, incorporating SEO into your marketing strategy is essential to staying ahead of...
In May 2026, Google published guidance that settled a two-year-old argument in the SEO industry: how different AI search really is from traditional search. It comes at a time when AI Overview coverage has surged, and LinkedIn is flooded with GEO and AEO "hacks" promising to crack it. Google's position is stated in plain terms. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are not standalone disciplines. Optimising for generative AI search is optimising for the search experience. Still SEO. AI Overviews run on Google's core ranking and quality systems, using the same retrieval and ranking system as organic...
SEO is important for estate agents now more than ever. With most buyers, sellers, and landlords beginning their property search online, it’s become increasingly difficult for agents to stand out in search results. With property portals such as Rightmove and Zoopla remaining a big part of the buyers' process, estate agents need to work harder to compete for online visibility alongside their competitors. By implementing effective SEO strategies, estate agents are able to increase the amount of direct traffic to their website. By gaining more control over their marketing, estate agents can closely nurture their own leads as well as...
For years, B2B SEO was treated like a visibility problem. Rank higher, publish more and drive traffic. But search and buyers have changed. Today’s B2B buyers don’t make decisions based solely on rankings. They research heavily, compare companies, validate claims and involve multiple stakeholders. 7 in 10 people believe business leaders deliberately mislead them through exaggeration or misinformation, suggesting that buyers are becoming harder to convince as trust becomes harder to earn in general. At the same time, AI has flooded search with content that says roughly the same thing in slightly different ways, so visibility alone is no longer...
The health and wellness industry is booming at the moment, with more and more people focusing on taking their health seriously. While the increased demand is positive if you have a business in the industry, it also means the competition is fierce. Whether you run a physiotherapy clinic, mobility company, private healthcare practice, aesthetics clinic, or supplement brand, the search intent is there: people are looking for your products or services. The challenge is ensuring your business appears before your competitors. In 2026, SEO for health and wellness businesses is all about optimising for both traditional search engines and AI-generated...
Sustainability has become a deciding factor for consumers. You'd hope that means your eco-friendly business will be sought after on its own, but your marketing efforts are still crucial, even if your industry is popular. With more and more renewable energy providers and ethical e-commerce brands popping up, sustainability isn't really a niche anymore. It can feel really hard to get your business seen online, and the truth is, without people actually finding you, your growth won't be as sustainable as your values. This is why it's essential to have a strong SEO strategy. You might be thinking, 'What does...
