So, you want to be found on Google – but where and how do you even start that process?
We may sound biased as an SEO agency, but it’s true: SEO is still relevant in 2025. In fact, it continues to rapidly evolve alongside AI tools such as Chat GPT, AI overviews, and voice search.
With the way we search for information constantly shifting, the demand for effective SEO techniques and strategies has reached an all-time high.
As a business owner, entrepreneur, or freelancer, having to keep up with these changes can seem overwhelming, and hiring an SEO specialist or agency may seem out of reach.
That’s exactly where an SEO course can help.
In this article, we’ll run through what an SEO course is, the benefits of joining, who it’s for, and how our SEO Training can help you take control of your online presence.
What is SEO?
If you’re already searching for SEO courses, the chances are you already have a rough understanding of what SEO is and how it works.
But just in case you don’t, here’s the definition of SEO.
SEO, also known as search engine optimisation, is the process of making your website and its content more appealing to search engines like Google. The better optimised your site is, you’re more likely to rank highly and get those all-important clicks, which leads to increased website traffic and conversions.
There are a wide variety of techniques and strategies you can use to improve your website’s SEO, such as:
Want to dive deeper into these topics and more? Discover our SEO tips, guides, and updates on our blog.
Why Study SEO?
In general, SEO is a fantastic way to improve your website’s visibility, resulting in more clicks and, in turn, improving your conversion rate.
Whether this is achieved through publishing blogs, optimising for local search, or improving user experience, SEO can help you attract the right audience at the right time.
Depending on who you are and your business, there are several different benefits to studying SEO.
Solopreneurs
Only 3.6% of solopreneurs earn more than $83,000 per month, and with 49% of professionals saying they need to earn over $100,000 annually to go fully self-employed, it’s clear that cash flow matters.
What does this mean for SEO? Well, solopreneurs often don’t have money to spare, especially in the first couple of years of starting up. But those first few years are also vital to getting your name and brand seen.
That’s why an SEO course is a great option for a solopreneur; it saves money on outsourcing SEO and allows your business to grow organically at a pace that suits your business needs.
Freelancers
Freelancers often find new ways to expand their skillsets and take on new challenges, which will benefit themselves, their work, and their clients.
With SEO continuously growing, SEO skills are becoming a crucial part of most industries. Therefore, having skills and knowledge in SEO could be the difference between freelancers winning and losing work.
Therefore, joining an SEO course can only benefit freelancers as this new skill will expand their horizon and attract new clients.
Small Business Owners
Although small businesses may have more time and resources compared to solopreneurs and freelancers, they’re still precious commodities.
That’s why internally training your team or yourself through an SEO course can be extremely beneficial for a small business.
Whether you’re selling products or a service, SEO is essential to drive traffic and get a better return on investment (ROI), making SEO a worthwhile investment.
What is an SEO Course?
So, what exactly is an SEO course?
An SEO course aims to improve your knowledge and understanding, so you can feel confident to apply your learning in real-world settings.
The content and format of SEO courses vary depending on the course provider and the difficulty level. But most SEO courses cover the following key areas:
- Types of SEO
- Keyword research
- SEO tools and platforms
- Content optimisation
- Strategy
The great thing about SEO courses is that they can be tailored to your experience level. So, you can pick a course that suits you best, so you can get the most out of it.
For example, there’s little benefit in attending the advanced course if you have no prior knowledge of SEO, or attending the beginners course if SEO is already part of your role.
You can also pick a course based on your learning style and prior commitments, whether that’s live, in-person sessions or flexible, self-paced online learning.
But with so many courses available, and all of them claiming to be the best, how do you find the best course for you and your business?
Lumen’s SEO Essentials Course
If you’re wondering where to study SEO, look no further!
Lumen SEO is now offering our very own SEO Essentials Course, created and delivered by our Founder and ex-Google consultant, Aled Nelmes.
The course is practical and beginner-friendly, specifically designed for solopreneurs, freelancers, and small business owners to help them grow their website through the SEO they’ve learnt.
Here’s what you won’t find in our course:
- Expensive tools you’ll never use again
- Stressful assignment deadlines
- Overcomplicated, outdated strategies
Instead, you’ll get a streamlined, focused learning experience that covers:
- What SEO is
- Why SEO matters
- How to get started with free tools
- How to attract more customers and clients through search engines
- How to optimise for AI-powered search
The course will be broken down into:
- 8 lessons
- 14 topics
- 4 quizzes
- Plus bonus material: SEO glossary, SEO roadmap, content plan template
- And so much more
Guided by Aled through on-demand video lessons, you can learn whenever and wherever suits you.
And if you ever need help or want to connect with others on the same journey, your enrolment includes exclusive access to the Lumen Learners WhatsApp channel. Here, you can ask questions, share SEO wins, or get direct support from Aled and the community.
Sign Up Today – Take Control of Your SEO
With Lumen’s SEO Essentials Course, SEO doesn’t need to be expensive, time-consuming, or overwhelming. Our course has been built to support your SEO journey, helping you gain the skills to:
- Understand how SEO works
- Grow your website traffic organically,
- Save money by managing your own SEO
- Stay ahead of the changing digital landscape
Ready to take control of your website traffic? Sign up for our SEO Essentials Course today, or see how our SEO Training Workshops could help you.
