A 5-Step Guide to Voice Search: How to Optimise Your Website
Thanks to the rise of voice assistants such as Alexa, Siri and Google, voice search is becoming an increasingly popular way to find out information. You might be wondering how this affects your website and how to rank for voice searches – we can help with that. We’ll run you through how to optimise your […]
Can UGC Help With SEO?
Whether it’s raving about a purchase in a podcast or sharing a photo of a new buy on Instagram, User Generated Content (UGC) represents real voices and real experiences. In addition to being a great community-building and brand awareness tool, UGC has become a strategic asset for driving SEO performance. As search engines grow to […]
How to Market Your Business Locally
With 2 in 5 of us shopping locally at least every month, and most of those every week, local marketing is the best way to reach your business’ biggest potential fans – your local community. Why Local Marketing Is Important Whether you’re a bricks-and-mortar shop or café, a service or an online brand with a […]
How to Optimise Images for SEO
Images can make or break a webpage. They’ll help grab attention, tell a story, and make your content more engaging, but if they’re not properly optimised, they can slow your site down and actually hurt your SEO. The good news? A few small tweaks can make a big difference. And we’re here to help! In […]
How To Use Header Tags: SEO Best Practices
Header tags play an important role in Search Engine Optimisation (SEO) as well as website design. If you’re new to SEO, you might have never paid much attention to the headings on a website. However, header tags offer an important hierarchical structure to content, helping user navigation and readability whilst allowing search engines to gain […]
How To Improve User Experience On A Website: A Guide
At Lumen, we’re always talking about how user experience affects SEO, and honestly, this can’t be overstated! A great UX doesn’t just make site visitors happy, it helps your site rank better on search engines. Google (and other search engines) prioritise websites that deliver users a seamless, engaging, and accessible experience. The better the experience, […]
How to Optimise Product Descriptions for SEO
Want to sell more products? Of course you do. Once you’ve designed, curated and amassed your brilliant products, writing product descriptions for your online shop can feel like an afterthought. Don’t make this mistake. Knowing how to optimise your product descriptions for SEO can take you all the way to product pages that sell themselves […]
Why Is Search Intent Important For SEO?
Getting noticed online isn’t just about stuffing your content with the right keywords (and hasn’t been for some time!) While keywords play a role, there’s a deeper factor that can make or break your SEO strategy: search intent. So, why is search intent important for SEO? Essentially, Google’s primary goal is to deliver the most relevant […]
How to Improve Your Ranking on Google: A Guide
If you own a business but your website is just not reaching its full potential on Google search, it can feel extremely frustrating. You have a great website, yet no one is seeing it – meaning missed opportunities, fewer leads, and slower business growth. The truth is, being able to rank high on Google isn’t […]
What Are Zero Click Searches?
Research from SparkToro indicates that approximately 60% of Google searches are zero click searches. But what are zero-click searches, and why are they increasingly relevant within SEO? In short, zero-click searches occur when users find the information they need directly on a search engine results page, without clicking through to a website. If you’ve ever […]