How to Update Blog Posts for SEO: A 7 Step Guide

Rosh writing a blog at the Lumen SEO office in Cardiff.

Updated on 30/07/25 You’ve put your heart into your blog, but has it slipped down to page 2? In reality, 3 in 4 of us never go past the first page of search results. That means, if you want organic traffic to your blog, it’s time to update it. Read on to learn how to […]

Do I Need Pictures In Every Blog?

Published on 11/07/24 & Updated on 12/02/26. Yes! Pictures enhance every blog post visually and are brilliant for SEO.  Research has shown that blogs with pictures get 94% more views than those without visuals. Ultimately, blogs without images will receive less interaction than those with them. You can find non-copyrighted images easily online at no […]

6 Easy Ways To Make Your Website Load Faster

The speed of your website can significantly impact the quality of your website, user experience and search engine rankings. We all know the frustration of a slow-loading page which often leads to leaving a website. Fast website speed is a fundamental element of technical SEO which focuses on enhancing the technical aspects of a website […]

How to Show Authority on Your Website

How to Show Authority on Your Website

Showing authority on your website, along with experience, expertise and trustworthiness, can have a significant impact on your online presence, brand reputation, and overall business success. But before we dive into the different ways you can show authority on your website, it’s important to fully understand what an authoritative website actually is, and why it’s […]

How To Write SEO-Friendly Blog Posts: 6 Steps

A person learning how to write an SEO-friendly blog

18/11/2024 Whether you’re new to blogging or have written for years, knowing how to write a blog that ranks can feel like a minefield.  Anyone well-versed in Search Engine Optimisation (SEO) understands that there’s a distinct difference between writing blog posts and writing SEO-friendly blog posts. As of 2024, there are 600 million blogs on […]

The 7 Best Practices for Internal Linking

Updated on 06/08/2024 If you’re not internally linking throughout your website, you’re missing out on a powerful SEO strategy to not only enhance user experience but also optimise your website for search engines.  Internal linking, when done properly, is a core aspect of website organisation that guides readers to relevant content and helps search engines […]

5 Benefits Of Updating A Website Regularly

Benefits of updating a website

Updated on 16/08/2024 Updating your website on a regular basis is a crucial part of running a successful business with an online presence, but why is it important to keep your website updated? In short, there are several benefits of updating a website regularly, which are: Boosting your SEO Increasing brand exposure Prioritising mobile users, […]

What Is EEAT in SEO?

Updated on 08/07/24 In short, E-E-A-T stands for expertise, experience, authority and trustworthiness, which are all part of the criteria that Google’s search quality evaluators use when they evaluate search results, which helps to inform Google’s algorithms.  E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has, since then, become one of […]

How SEO And Content Marketing Work Together

People describing how SEO and content marketing work together

The partnership between SEO (Search Engine Optimisation) and content marketing has emerged as a dynamic force that drives online success today. Forbes claims that SEO is strategised around content marketing, as all websites need articles, keywords, words, substance, etc. Both SEO and content marketing need to go hand in hand to be successful.   So, just […]

Why Is Google My Business Important For Local SEO?

Why is Google My Business important for SEO

Updated 18/07/2024 For every day that they’re up and running, thousands of local businesses compete online for the opportunity to provide customers with a product or service. Google My Business, now called Google Business Profile, is a free service that allows businesses to list their business location on local search results and Google Maps. Google […]