Cheeky Wipes has specialised in simple and affordable reusables since 2008. Their award-winning range of products includes reusable wipes, nappies and period pants. Our mission was to improve their search presence in order to increase non-branded organic traffic to their website.
new keywords on page one
new top-3 keywords
increase in sitewide impressions
keywords ranking in SERP features
We had two main focuses for Cheeky Wipes: products and content. We ensured all categories were optimised to rank on search, and implemented keywords on 100s of product pages to match up users’ search intent with the right product.
Although Cheeky Wipes had a talented in-house writing team, their current content wasn’t designed to rank. So, we created regular content plans, based on real search demand, that were designed to both fulfil user intent and rank on search.
This collaborative approach significantly improved Cheeky Wipes’ organic visibility, leading to 364 new blog keywords ranking on page one, 222 new top-3 keyword rankings, and 375 additional keywords ranking in SERP features — with continued growth across both product and blog-focused searches.
“Couldn’t recommend them highly enough – and as someone who has been burned by agencies who overpromise and under deliver, that’s saying a lot!”
We’ve been working with Lumen for more than a year now. Believe the hype! Our last agency charged a lot, for doing very little. What attracted me to Lumen were the transparency they offered initially. However this is now backed with a year’s worth of results which speak for themselves.
Lumen also offers fantastic flexibility. We wanted to keep blog content writing in house to maintain our Cheeky tone of voice, so Holly delivered training to our team to enable us to do so. With her guidance monthly, our blog content regularly snags top spots on Google. Couldn’t recommend them highly enough – and as someone who has been burned by agencies who overpromise and under deliver, that’s saying a lot!
