Yolk Recruitment is an award-winning specialist recruitment brand, partnering with businesses nationally from their headquarters in Cardiff. Through their partnership approach to talent acquisition, Yolk help their UK-wide client base of SMEs to global brands find the permanent, contract, and temporary staff they need.
increase in organic clicks
new keyword rankings
increase in clicks from ChatGPT results
increase in service enquiries
The approach with Yolk was unique because the website was already generating consistent weekly traffic for specific job posts. Our job therefore was two fold, to grow the amount of traffic to the client-focused pages to attract more clients as well as bringing the content SEO back to life with SEO optimised blogs, targeting commonly searched questions.
During the course of the campaign, AI search such as ChatGPT, Perplexity and Gemini became a serious focus-point with many job seekers taking to AI search engines to find the perfect job for them, or advice on job hunting and applications. It was our responsibility to ensure that Yolk recruitment was dominating both the organic search result and experiencing consistently growing clicks from AI search.
“Lumen was able to really get under the bonnet of our websites to get them working exactly how we wanted them.”
Working with the team at Lumen was so easy. They were in constant communication, made reports easy to digest by sending across videos breaking everything down, they took feedback and comments on board, and were able to really get under the bonnet of our websites to get them working exactly how we wanted them.
