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How SEO Drives Growth

SEO helps B2B companies capture demand from decision-makers actively researching solutions.

It’s about increasing visibility across the buying journey and generating a qualified pipeline, not just traffic.

Grow Your Online Traffic

Businesses on the first page of Google receive over 91% of all search traffic, and with AI shaping search, visibility at the top matters more than ever.

Generate High-Quality B2B Leads

Drive the right traffic to your website and turn it into enquiries, booked meetings, and qualified leads through a strategy built to convert, not just attract.

Enhanced User Experience

Ensure your website is easy to use, intuitive to navigate, and built to convert visitors into enquiries that are more likely to become long-term customers.

Build Your Brand

Boost your brand authority by securing top positions, building trust with your audience, and showcasing your expertise to stand out, becoming a go-to name within your industry.

Fancy a Free Website Audit?

Answer a few quick questions and we’ll send you a fully tailored SEO audit of your B2B website, crafted by our human-led team and delivered as a simple video you can watch anytime

Free Audit

We’ve Grown Traffic For Leading Companies…

Lumin Accountancy

Our Real Campaign Results

  • 13%
Contact Us Page Visits
  • 113%
Increase in ChatGPT Clicks

The growth in traffic has been significant. This has been reflected in the number and quality of leads we’re having. I would not go anywhere else for SEO.

Harding Evans

  • 115%
Increase in Purchases
  • 113%
ChatGPT Clicks

This is great - good that we're showing up well on the purchase and conversion side of things.

Tramshed Tech

As Featured In...

Financial times.
Yahoo! News
Business Live
The Irish Times
Business.com

+ Many More

Trusted by Leading Clients

Harding Evans

The growth in traffic on our website has been significant and that’s before we get to impressions and page rankings. This has also been reflected in the number and quality of leads we are receiving. I cannot recommend Lumen highly enough and would not go anywhere else for SEO.

Haley Evans
Marketing & Communications Manager at Harding Evans

Octopod Studio

We had great service from Aled and the team at Lumen – they are super friendly, informative and it’s great to have their knowledge and advice when it comes to SEO. Really looking forward to working with Aled and team this year! 😀

Octopod Studio

Euro Car Parks

This is brilliant! We look forward to seeing more progress.
Euro Car Parks

Euro Car Parks

Your B2B SEO Team

Becca Owen

Account Manager - B2B

With a background in recruitment and account management across engineering, manufacturing and software, Becca delivers data-led SEO strategies, audits and content optimisation to drive client growth.

Lois Ferns

SEO Executive - B2B

A Cardiff University English Literature graduate and certified proofreader, Lois brings three years of experience in content writing, analysis and campaign management to deliver effective SEO strategies.

Zena Tallis

Junior SEO Executive - B2B

With a focus on organic growth and long-term client success, Zena is developing her expertise in SEO, supporting B2B clients and delivering projects across retail, hospitality and airline sectors.

Looking to generate more qualified leads?
Our SEO services for B2B drive growth.

“Whether your goal is to increase enquiries, improve visibility or attract higher-quality leads, B2B SEO helps you connect with decision-makers actively searching for your services.

With experience working across sectors including engineering, manufacturing and software, I understand the challenges of long sales cycles, niche audiences and proving ROI. Effective SEO for B2B companies isn’t just about traffic; it’s about building a pipeline of the right opportunities.

At Lumen SEO, we focus on strategies that deliver long-term value, combining technical SEO, content and data-led insights to support consistent growth.

If you’d like to explore how our SEO services for B2B companies could support your business, feel free to enquire below. I’d love to talk through your goals and see where we can add value.”

Becca Owen

Account Manager – B2B

Connect on LinkedIn
Book a call with me

Our SEO Process for B2B Companies

1. Free Audit & Proposal

Our process begins with a comprehensive audit of your website, identifying its strengths, weaknesses, and necessary improvements.

2. Campaign

Once you've agreed on a proposal, we launch an intensive campaign focused on addressing the most critical issues on your site.

3. Monthly Reviews & Improvement

We monitor your performance and continuously test and refine strategies to improve your organic search presence over time.

Request a Free SEO Audit

FAQ's...

How Long Does It Take to See SEO Results?

SEO isn’t instant – it’s a long-term strategy designed to build sustainable growth. All clients start to see improvements in keyword rankings within 4 weeks. That said, we’ve also seen results much faster than that.

At Lumen SEO, we keep things simple and transparent. We bill by the hour, so you only pay for the time actually spent improving your website’s SEO, with no hidden costs or long-term commitments.

Our initial SEO campaigns run for 6 months, after which we offer a more affordable ongoing maintenance plan. You’re never tied into a contract, and you can pause or cancel your plan at any time.

 

Every week, your account manager will send you a detailed report showing exactly and how your site is progressing. That way, you always know where your investment is going and what impact it’s having.

Yes – and even further! While we’re proudly based in Cardiff, Lumen SEO works with clients all across the UK and around the world.

We currently have clients from Australia to America to Sweden, as well as right here in the UK. Because everything we do – from audits to calls and reporting – can be handled online, location is never a barrier.

We sure do! If you request an audit, you’ll receive a personalised video walkthrough, a website score, and a breakdown of your site’s strengths, opportunities, and easy-to-understand actionable tips.

There’s no obligation to work with us afterwards either – it’s simply a chance to see how your site is performing and what could be improved.

If you’d like to talk things through after reviewing your audit, we’re happy to schedule a free consultation call to discuss next steps and answer any questions.

 

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