Atlas Records is an online second-hand record store based in the UK, driven by a passionate team dedicated to discovering and preserving top-quality vinyl from around the world.
increase in organic clicks
increase in organic search conversions
increase in click-through-rate
increase in organic search conversion value
A large percentage of Atlas Records pages weren’t being crawled by Google, and were therefore not appearing on search. The first step was to fix this. We made it as easy as possible for Google to discover their pages by cleaning up their URL structure and improving their internal linking structure.
Once this was done, we helped the Atlas Record team to optimise their main collection pages to help users and Google better understand the content of each page and rank them higher.
This was supported with keyword-driven optimisations to the main landing pages, regular site health maintenance, and a blog training workshop to help the team nail writing helpful content for users and search.
“The difference in our organic search results speak for themselves, and we’ve definitely seen a big return on our investment.”
Lumen SEO achieved fantastic results for us in a very short period of time. We knew very little about SEO, but they catered brilliantly to our needs and budget and identified the opportunities that would make the biggest impact. The difference in our organic search results speak for themselves, and we’ve definitely seen a big return on our investment. If you’re interested in starting out with SEO, I’d recommend Lumen – they’re transparent, honest and they get results – a fantastic (and rare!) combination
