Child & Family Blog is a US based not-for-profit media website and resource. The organisation focuses on turning academic research findings into digestible articles and blogs that can help to empower and guide parents around the world.
increase in impressions
improvement in average Google rankings
additional ranking keywords achieved
Google SERP features at peak visibility
This campaign was all about international SEO, prioritising the US market. Being 100% article and blog focused, the campaign is very content SEO heavy with all new articles being optimised to rank on Google search for their target terms so that they rank on page 1 and can be found by curious parents in need of support.
Our approach therefore was to target long-tail topic-based SEO terms such as “fatherhood articles” and “mind-mindedness parenting” which the website now ranks on page 1 for.
“Lumen are doing the job of growing our visitor numbers and they are keeping us informed every week in a way that we can actually understand. “
We chose Lumen because it was warmly recommended through the Cardiff IT network, which is the most reliable method. And we have not been disappointed. Lumen are doing the job of growing our visitor numbers and they are keeping us informed every week in a way that we can actually understand. We’ve never experienced that with an SEO agency before.
